← ServiceTrade
ServiceTrade role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Field service software that helps commercial contractors schedule jobs, dispatch technicians, track inspections and get paid faster.
Who you'd be calling
Owners, general managers, service managers and operations leaders at commercial HVAC, fire protection, plumbing and mechanical contractors.
Your opener
“Hi, it's Sam from ServiceTrade. I know techs and jobs keep you busy. I'm calling commercial contractors about speeding up scheduling and getting invoices out faster. Is that something worth 30 seconds?”
Problems you solve for them
- Scheduling and dispatching techs is messy and manual
- Paperwork slows down invoicing and cash flow
- Hard to track recurring inspections and maintenance
- Little visibility into job costs and profit
Discovery questions to ask
- How do you schedule and dispatch your technicians today?
- How long does it take from finishing a job to sending the invoice?
- How do you keep track of recurring inspections and service contracts?
Objections they'll throw at you
“I'm busy, I'm out in the field.”
→ Understood, I'll keep it short. Is there a better time later this week to talk for 10 minutes?
“Not interested.”
→ No worries. Can I ask how much time your office spends chasing paperwork after jobs are done?
“We already have software.”
→ Good. What does it do well, and where does your team still use spreadsheets or paper?
“Just send an email.”
→ Sure. What's the biggest bottleneck in your day-to-day, so I can point the email at it?
Competitors worth knowing
BuildOps, ServiceTitan
Interview tips for this company
- Learn the difference between commercial and residential service work. Commercial means contracts, inspections and building owners.
- Know the trades, like HVAC and fire protection, and use their words (techs, dispatch, work orders).
Written from public information about ServiceTrade to help you practice. Ask an insider what their role play looked like; it's the best prep there is.