← Sensor Tower
Sensor Tower role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A subscription data platform showing app downloads, usage and ad performance so companies can understand the mobile and digital market.
Who you'd be calling
Heads of growth, user acquisition and marketing at app publishers and game studios; ad agencies; investors and analysts
Your opener
“Hi [Name], this is [You] from Sensor Tower. I know I'm calling cold. We give teams data on app downloads, usage and ads so they can see how competitors are doing. Do you track that kind of market data today?”
Problems you solve for them
- Companies can't see how competitor apps are performing
- Hard to decide where to spend ad budget without market data
- Investors need outside signals on app and company growth
Discovery questions to ask
- How do you track how your competitors' apps are growing?
- What data do you use to decide where to spend your marketing budget?
- Who on your team would use market data day to day?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. I'm just curious whether competitor data matters to you. Can I send a time for a 15-minute call?
“We're not interested.”
→ Understood. Just so I know, how do you get insight into competitors and the market now?
“We already use another data provider.”
→ Good, so you value data. Many teams use more than one source. What's one question your current tool can't answer?
“Send me an email.”
→ Happy to. Which matters most to you: app data, ad data or market trends, so I send the right thing?
Competitors worth knowing
Similarweb, AppMagic
Interview tips for this company
- Know the three buyer types (app publishers, advertisers, investors) and have a different opening line for each.
- Get familiar with terms like downloads, monthly active users, user acquisition and ad spend, so you sound comfortable in the role play.
Written from public information about Sensor Tower to help you practice. Ask an insider what their role play looked like; it's the best prep there is.