← Seismic
Seismic role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps sales and marketing teams organize content, train reps, and share the right material with buyers.
Who you'd be calling
VPs of Sales Enablement, CROs, and heads of Marketing at large B2B companies.
Your opener
“Hi [Name], this is [You] from Seismic. I know I'm catching you cold. We help sales teams find and use the right content and training, and I'm curious how your reps handle that today.”
Problems you solve for them
- Reps can't find the latest slides and sales content when they need it
- New reps take too long to learn the pitch and become productive
- Marketing builds content that sales never uses, and nobody can tell what works
Discovery questions to ask
- Where do your reps go to find the latest decks and sales content?
- How do you train and coach new reps, and how long until they're up to speed?
- How do you know which content is actually helping close deals?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. Is there a better time later this week when I could grab a few minutes?
“We're not interested.”
→ Understood. Can I ask if content and rep training already feel under control, or are other priorities ahead of it right now?
“We already have an enablement tool.”
→ That's good to hear. How well are your reps actually using it day to day?
“Just email me something.”
→ Happy to. What would be most useful for me to include, rep training, content, or coaching?
Competitors worth knowing
Highspot, Showpad
Interview tips for this company
- Be able to explain 'sales enablement' simply: giving reps the content, training and coaching they need to sell.
- Seismic sells to big teams, so show you can handle a senior, busy buyer and keep your questions focused on outcomes.
Written from public information about Seismic to help you practice. Ask an insider what their role play looked like; it's the best prep there is.