← Seeq
Seeq role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Analytics software that lets engineers and plant experts analyze process data to improve output, quality and uptime.
Who you'd be calling
Process engineers, Plant and Operations Managers, Digital Transformation leads at manufacturers such as chemicals, energy, pharma and food
Your opener
“Hi [Name], this is [Your Name] from Seeq. I know plant folks are busy. We help process engineers dig into their plant data themselves to find problems faster, without waiting on IT. Is that something that comes up for your team?”
Problems you solve for them
- Plant data is stuck in historians and spreadsheets
- Engineers spend hours finding the cause of problems
- Hard to spot issues early and cut downtime or waste
Discovery questions to ask
- When something goes wrong in a process, how does your team find the cause today?
- How much of your engineers' time goes to pulling data into spreadsheets?
- What are your biggest targets this year: yield, quality, downtime, or energy use?
Objections they'll throw at you
“I'm busy right now.”
→ Of course. When is a better time this week for a quick 10-minute call?
“We're not interested.”
→ Understood. Out of curiosity, are your engineers happy with how fast they can analyze plant data now?
“We already use something.”
→ That's common. What are you using today, and where does it fall short for your engineers?
“Just send me an email.”
→ Sure. What problem should I focus on so it's worth your time, and is this the right address?
Competitors worth knowing
AVEVA, AspenTech, TrendMiner
Interview tips for this company
- Learn a few plant terms: historian, sensors, batch process, yield, downtime. Ask questions rather than pretend to be an expert.
- Enterprise deals involve several people (engineers, IT, management). Show you understand who gets involved.
Written from public information about Seeq to help you practice. Ask an insider what their role play looked like; it's the best prep there is.