← Seated
Seated role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps restaurants fill empty tables using dynamic pricing and rewards for diners in its network.
Who you'd be calling
Restaurant owners, general managers, and operators at independent restaurants and small local groups.
Your opener
“Hi [Name], this is [Your Name] from Seated. I know you're probably in the middle of prep, so I'll be quick: we help restaurants fill slow-time tables with new guests, and I'm curious how your off-peak nights have been lately?”
Problems you solve for them
- Empty tables during slow shifts and days
- Thin margins, so every unfilled seat is lost money
- Hard to reach new guests and get first-time visits
Discovery questions to ask
- Which days or times of day have the most empty tables right now?
- How do you bring in new guests today, and how well is that working?
- If you could fill 10 more tables in a slow week, what would that be worth to you?
Objections they'll throw at you
“I'm busy, we're in the middle of service.”
→ Totally get it, I'll be 30 seconds. Is there a better time, like mid-afternoon, when I could call back for 5 minutes?
“Not interested.”
→ Fair enough, most owners say that before they hear how it works. Can I ask just one thing: are there any slow nights you'd love to fill?
“We already use something for marketing or reservations.”
→ That's great, and this isn't meant to replace it. We focus on filling the slow tables with new guests. What's the main thing your current tool does for you?
“Just send me an email.”
→ Happy to. So I send you something useful, which slow days matter most to you? And can I follow up Thursday to see if it made sense?
Interview tips for this company
- Learn how Seated's pricing and rewards for diners work in plain words, and be ready to explain why it's not just discounting.
- Show you understand restaurant life: call during the afternoon lull, not during lunch or dinner rush.
Written from public information about Seated to help you practice. Ask an insider what their role play looked like; it's the best prep there is.