← SchooLinks
SchooLinks role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps schools guide students toward college and careers, while making required reporting easier.
Who you'd be calling
District leaders, high school principals, school counselors and College and Career Readiness coordinators at K-12 schools and districts
Your opener
“Hi [Name], this is [You] from SchooLinks. I know your day is full, so I'll be brief. We help schools guide students toward college and careers while cutting down the reporting work. Do you have a quick minute?”
Problems you solve for them
- Counselors are stretched thin helping hundreds of students plan their futures
- Schools must track and report college and career readiness data
- Students lack easy ways to explore careers and make plans
Discovery questions to ask
- How does your school or district help students plan for college and careers today?
- How are you tracking and reporting readiness data right now?
- How many students does each counselor support, and what takes up most of their time?
Objections they'll throw at you
“I'm busy right now.”
→ I completely understand, school days are packed. When would be a better time for a quick 10-minute call this week or next?
“We're not interested.”
→ That's okay. Is college and career planning already well covered, or is it something you'll look at later in the year?
“We already use a platform for this.”
→ Good to hear. What are you using, and how easy is it for counselors to track student progress and run reports?
“Just send me an email.”
→ Of course. To make it relevant, are you more focused on student planning or on state reporting? And who else should I include?
Competitors worth knowing
Naviance, Xello, Kuder
Interview tips for this company
- Learn school buying basics: budget cycles, district approvals and that many decisions involve more than one person.
- Be respectful of educators' time. Calling outside class hours and being brief matters.
Written from public information about SchooLinks to help you practice. Ask an insider what their role play looked like; it's the best prep there is.