← Samsara
Samsara role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A cloud platform with sensors, cameras and software that helps companies run safer, more efficient fleets and physical operations.
Who you'd be calling
Fleet managers, safety directors, operations and logistics leaders at transportation, construction, field service and similar companies.
Your opener
“Hi Morgan, this is Alex from Samsara. We work with companies that run fleets and want better safety and visibility over their vehicles and equipment. Do you have a quick moment, or is now a bad time?”
Problems you solve for them
- Accidents and unsafe driving
- High fuel, maintenance and insurance costs
- Poor visibility into where vehicles and equipment are
- Manual compliance and paperwork, such as driver logs
Discovery questions to ask
- How do you track your vehicles and drivers today?
- How do you coach drivers or deal with safety incidents?
- What are your biggest cost headaches: fuel, maintenance or insurance?
Objections they'll throw at you
“I'm busy.”
→ Totally understand. I'll be brief. Can we set 10 minutes later this week, and which day is best?
“Not interested.”
→ Fair enough. Out of curiosity, is fleet safety and cost something that's already well handled for you?
“We already have a telematics / GPS provider.”
→ Good, so you already see the value of the data. What's missing from it, such as video, safety coaching or compliance?
“Send me an email.”
→ Happy to. What would be the most useful: safety, cost savings or compliance? And who else should I copy?
Competitors worth knowing
Geotab, Motive, Verizon Connect
Interview tips for this company
- Samsara sells to both small and large fleets, so qualify fleet size and industry early.
- Know a few basics: telematics, ELD (electronic logging devices), dash cams, and why fleets care about safety scores.
Written from public information about Samsara to help you practice. Ask an insider what their role play looked like; it's the best prep there is.