← Rubrik
Rubrik role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Backup and data security software that helps companies protect their data and recover fast after ransomware or outages.
Who you'd be calling
CIOs, IT infrastructure and backup managers, security leaders at mid-size and large enterprises
Your opener
“Hi [Name], this is [Your Name] from Rubrik. I know I'm calling out of the blue. We help companies get their data back quickly after ransomware or an outage. How confident are you in your recovery plan today?”
Problems you solve for them
- Ransomware can lock up or destroy data, and backups can be attacked too
- Recovering after an outage or attack is slow and manual
- Data is spread across cloud, on-site, and SaaS apps, making it hard to protect and see
Discovery questions to ask
- If ransomware hit tomorrow, how long would it take you to get back up and running?
- How do you protect your backups themselves from being attacked?
- How is your data split across on-site, cloud, and SaaS tools, and how do you back all of it up?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be brief. Could we set 10 minutes later this week to talk about how you'd recover from an attack?
“We're not interested.”
→ Fair enough. Just curious, when did your team last test a full recovery from backup?
“We already use something for that.”
→ That's great, most teams have backups. How sure are you that those backups are safe from ransomware and can be restored quickly?
“Just send me an email.”
→ Sure thing. So it's relevant, are you more worried about ransomware, downtime, or cloud data coverage?
Competitors worth knowing
Cohesity, Veeam, Commvault, Dell Technologies
Interview tips for this company
- Understand that Rubrik started in backup but now pitches data security and cyber resilience. Show you know the shift.
- Practice explaining ransomware and recovery time in plain words, since the pain is easy to feel and buyers respond to it.
Written from public information about Rubrik to help you practice. Ask an insider what their role play looked like; it's the best prep there is.