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ROLLER role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
All-in-one software for attractions: online ticketing, point-of-sale, kiosks, memberships, and digital waivers.
Who you'd be calling
Owners, general managers, and operations managers at trampoline parks, zoos, aquariums, escape rooms, water parks, and similar venues.
Your opener
“Hi [Name], this is [You] from ROLLER. We make ticketing and check-in software for attractions like yours. Did I catch you at an okay time, or should I call back?”
Problems you solve for them
- Juggling separate systems for tickets, POS, and waivers wastes staff time
- Long lines and paper waivers frustrate guests
- Hard to see sales, attendance, and capacity in one place
Discovery questions to ask
- How do guests book and check in today?
- How do you handle waivers, memberships, and party bookings?
- What's the busiest day look like for your front desk team?
Objections they'll throw at you
“I'm busy, we've got guests here.”
→ Of course, I'll be quick. When's a quiet time this week for a two-minute call?
“Not interested.”
→ Fair enough. Just curious, is your current setup working smoothly on busy weekends?
“We already have a ticketing system.”
→ Good to know. Does it handle waivers, memberships, and POS together, or are some pieces separate?
“Just email me.”
→ Happy to. What's the biggest hassle for your team right now, so I send something that matters?
Competitors worth knowing
Accesso
Interview tips for this company
- Venue owners are busy and hands-on, so practice a short, friendly opener and picking a good time to call (not peak hours).
- Visit a local attraction before the interview and note how tickets, waivers, and check-in work. It gives you real examples to use.
Written from public information about ROLLER to help you practice. Ask an insider what their role play looked like; it's the best prep there is.