← Roboflow
Roboflow role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform for developers to build, train and deploy computer vision, so software can understand images and video.
Who you'd be calling
ML engineers, heads of AI/engineering, product leads at companies in manufacturing, retail, logistics, and tech.
Your opener
“Hi {name}, this is {me} from Roboflow. I'm calling because teams working with cameras and images often struggle to get vision models into production, do you have a quick minute?”
Problems you solve for them
- Labeling images and training vision models takes a lot of time
- Hard to get a vision model from prototype into real use
- Teams lack in-house computer vision expertise
Discovery questions to ask
- Are you using any camera or image data in your products or operations today?
- How does your team label data and train models right now?
- What's slowed down getting a vision project live?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. When would be a better time for a quick five-minute chat this week?
“Not interested.”
→ Understood. Is computer vision just not a priority right now, or is it something you've already got handled?
“We already build this in-house.”
→ That's great, it means you know how much work it is. Is any of it taking your engineers away from other priorities?
“Just send me an email.”
→ Of course. What kind of visual use case would be most relevant to you, so I send the right example?
Interview tips for this company
- Look at a few real use cases (like inspecting products or counting items) so you can explain them simply.
- Roboflow is popular with developers, so be ready to talk about selling to technical people who dislike pushy pitches.
Written from public information about Roboflow to help you practice. Ask an insider what their role play looked like; it's the best prep there is.