← RingCentral
RingCentral role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud-based business phone, video meetings and contact center software that replaces old office phone systems.
Who you'd be calling
IT managers, operations leaders and office managers at small to mid-sized businesses
Your opener
“Hi Jordan, this is Alex from RingCentral. I'm calling because many growing companies are replacing their old office phone systems, do you have a quick minute to see if that applies to you?”
Problems you solve for them
- Old on-site phone systems are expensive and hard to maintain
- Remote and mobile staff can't easily take business calls from anywhere
- Phone, video and messaging live in separate tools that don't connect
Discovery questions to ask
- What phone system do you use today, and how old is it?
- How do your remote or traveling staff take business calls?
- What does your team do when a customer call needs to be passed to someone else?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Is there a better time later this week when I can grab five minutes?
“Not interested.”
→ Understood. Out of curiosity, are you happy with what you pay for your phone system today?
“We already use something for this.”
→ Good to hear you have something in place. When does your current contract come up, and would it be worth comparing options before then?
“Just send me an email.”
→ Sure thing. To make it relevant, are you more focused on cutting phone costs or on supporting remote staff?
Competitors worth knowing
Zoom, Microsoft Teams, 8x8, Nextiva, Vonage
Interview tips for this company
- Learn the words 'cloud PBX' and 'UCaaS' in plain terms: a phone system that runs over the internet instead of a box in the office.
- Practice asking about the buyer's contract renewal date, since replacing phone systems often depends on timing.
Written from public information about RingCentral to help you practice. Ask an insider what their role play looked like; it's the best prep there is.