← Rilla
Rilla role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI tool that records sales conversations, gives feedback on each one, and lets reps practice with role plays.
Who you'd be calling
Owners, sales managers, and VPs of sales at home services and other field sales companies, such as roofing, solar, HVAC, and pest control.
Your opener
“Hi [Name], this is [You] from Rilla. I work with sales teams that visit customers' homes. Do you have a quick minute to see if this is relevant to you?”
Problems you solve for them
- Managers can't ride along on every sales visit, so coaching is rare and uneven
- Top reps' habits never get shared with the rest of the team
- New reps take too long to get good, which costs deals
Discovery questions to ask
- How do you find out what your reps say in the customer's home today?
- How often does each rep get coached, and who does it?
- What's the gap between your best rep's close rate and everyone else's?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. I'm calling about coaching your reps without riding along. When's a better time, maybe later today or tomorrow?
“We're not interested.”
→ Fair enough. Is that because coaching is already covered, or because you don't see it moving your close rate?
“We already use something for this.”
→ Good to hear you care about coaching. Does it cover in-person visits, or mostly phone calls?
“Send me an email.”
→ Sure thing. So I send something relevant, is your bigger challenge training new reps or lifting the ones you have?
Competitors worth knowing
Siro, Gong
Interview tips for this company
- Know the difference between coaching for in-person sales and phone-call tools like Gong. It's the key point for this company.
- Be ready to talk like a home services business owner: lead cost, close rate, and rep turnover.
Written from public information about Rilla to help you practice. Ask an insider what their role play looked like; it's the best prep there is.