← Rho
Rho role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A business bank account with cards, bill pay and expense tools in one place for startups and growing companies.
Who you'd be calling
Founders, CFOs, controllers and finance or operations leads at startups and growth-stage companies.
Your opener
“Hi Chris, this is Dana from Rho. We help startups run their banking, cards and expenses in one place. Do you have a minute to tell me how you handle that today?”
Problems you solve for them
- Banking, cards and expenses are spread across different tools
- Closing the books takes too long
- Slow account opening and hard-to-reach bank support
- Little control over who spends what
Discovery questions to ask
- Where do you bank today, and how many tools do you use to manage spending?
- How do you pay bills and track team expenses?
- How long does it take your team to close the books each month?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be quick. Can I ask one question about how your team manages company spending?
“Not interested.”
→ No problem. Just so I understand, are you happy with your current setup for banking and expenses?
“We already bank with someone and use a card tool.”
→ Makes sense. Do your bank, cards and bill pay talk to each other, or does someone have to reconcile them by hand?
“Send me an email.”
→ Sure. So it's useful, which matters more to you, saving time on the books or getting better control of spending?
Competitors worth knowing
Mercury, Brex, Ramp
Interview tips for this company
- Understand that Rho sells to startups and growth-stage firms, so talk like a friendly peer of a busy founder or finance lead.
- Know that Rho says it offers real human support, so use that when a buyer says banks are hard to reach.
- Be ready to explain 'spend management' in plain words: who can spend what, and tracking it.
Written from public information about Rho to help you practice. Ask an insider what their role play looked like; it's the best prep there is.