← Resonate
Resonate role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Data and AI platform that predicts what people will do and helps brands target advertising to the right audiences.
Who you'd be calling
Heads of media, audience strategy, or marketing analytics, and agency planning or data leaders, at large brands and ad agencies.
Your opener
“Hi [Name], it's [You] from Resonate. I'm calling because we help brands and agencies find audiences by what people care about, not just age and zip code. Do you have a quick minute to see if that's relevant to your campaigns?”
Problems you solve for them
- Ad budgets get wasted on audiences that don't care
- Brands don't truly understand why consumers choose them
- Targeting based on old demographics misses real motivations and values
Discovery questions to ask
- How do you build audiences for your campaigns today?
- How do you measure whether your targeting is actually working?
- What would better audience insight change for your next big campaign?
Objections they'll throw at you
“I'm busy, what's this about?”
→ Understood, I'll be quick. We help brands target people by values and motivations, so budget goes further. Is audience targeting something you own?
“We're not interested.”
→ No problem. Before I go, are you happy with how your current audiences are performing, or is there room to improve?
“We already have data providers.”
→ Makes sense, most teams do. Where do you feel your current data falls short in explaining why people choose you?
“Send me an email.”
→ Sure thing. So it's relevant, which campaigns or audiences are you focused on this quarter?
Competitors worth knowing
LiveRamp
Interview tips for this company
- Be ready to explain in simple words what 'audience data' and 'targeting' mean, since buyers are marketing pros.
- Enterprise deals are long and involve many people, so show curiosity about who else is involved and how decisions get made.
Written from public information about Resonate to help you practice. Ask an insider what their role play looked like; it's the best prep there is.