← Reputation
Reputation role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that collects customer reviews and feedback across locations and helps brands respond, improve ratings and spot trends.
Who you'd be calling
VP/Director of Marketing, Customer Experience or Digital at multi-location brands (retail, restaurants, healthcare, auto, financial services).
Your opener
“Hi [Name], this is [You] from Reputation. I know I'm calling out of the blue, so do you have a quick minute? We help brands with lots of locations keep on top of online reviews and customer feedback, and I'd love to hear how you manage that today.”
Problems you solve for them
- Reviews and feedback are scattered across Google, Yelp, social and surveys
- Low ratings at some locations hurt foot traffic and sales
- Teams can't respond to every review quickly or consistently
Discovery questions to ask
- Who responds to reviews across your locations today, and how quickly?
- How do you spot which locations are struggling with ratings or customer feedback?
- How do you connect what customers say online to decisions about operations or marketing?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be quick. Is review management something your team deals with often? If so, could we talk for 10 minutes later this week?
“Not interested.”
→ No worries. Out of curiosity, are online reviews something you feel are well under control across all your locations?
“We already use something.”
→ Good to know. How well is it working for you, does it cover reviews, surveys and social in one place, or do you piece it together?
“Just send me an email.”
→ Happy to. What would you most want to see, better ratings, faster replies, or insights? I'll keep it short and follow up next week.
Competitors worth knowing
Birdeye, Yext, Podium, Yotpo
Interview tips for this company
- Look up your own favorite local business on Google and read its reviews, then use that as a real example in your role play.
- Know that 'multi-location' means many stores or branches, and be ready to explain why one bad location can hurt a whole brand.
Written from public information about Reputation to help you practice. Ask an insider what their role play looked like; it's the best prep there is.