← Reltio
Reltio role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A master data management platform that cleans and unifies company data into one trusted view of customers, products, and more.
Who you'd be calling
Chief Data Officers, VPs of Data Management, and Data Governance leads at large enterprises.
Your opener
“Hi Riley, this is Alex from Reltio. We help companies pull scattered customer and product data into one trusted view. Do you have a quick minute to see if that's relevant to you?”
Problems you solve for them
- The same customer appears differently across many systems
- Bad or duplicate data hurts reports, marketing, and AI projects
- Teams can't get a complete real-time picture of a customer
Discovery questions to ask
- How many systems hold customer or product data at your company?
- How do you handle duplicates or conflicting records today?
- How is poor data quality affecting your analytics or AI plans?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, I'll be brief. Can I call back at a time that's better for you?
“We're not interested.”
→ Okay. Is data quality simply in good shape, or just not a priority at the moment?
“We already have an MDM tool.”
→ Good, so you know the space. How well does it give you a real-time, complete view of each customer?
“Just send me an email.”
→ Sure. To make it useful, is your main concern customer data, product data, or AI readiness?
Competitors worth knowing
Informatica, Profisee, Semarchy
Interview tips for this company
- Be ready to explain 'master data' with a simple example, like one customer listed three different ways.
- Link data quality to AI, since the company positions itself around powering AI with trusted data.
Written from public information about Reltio to help you practice. Ask an insider what their role play looked like; it's the best prep there is.