← Reflow
Reflow role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that shows how work really flows across people and processes, so companies can measure the ROI of automation.
Who you'd be calling
VPs and Directors of Operations, Process Excellence, Transformation or Automation at large enterprises
Your opener
“Hi [Name], this is [Your Name] from Reflow. I know I'm calling out of the blue. Do you have 30 seconds for me to tell you why I called, and then you can decide if it's worth your time?”
Problems you solve for them
- Leaders can't see how work actually gets done day to day
- Automation projects launch but nobody can prove they paid off
- Decisions about process changes rely on gut feel or old reports
Discovery questions to ask
- How do you currently get visibility into how work moves across your teams?
- When you roll out an automation or process change, how do you measure whether it worked?
- Who decides where to optimize next, and what data do they use?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it. I'll be quick: we help ops teams see how work really happens. Can I grab 10 minutes later this week instead?
“Not interested.”
→ Fair enough, I called you cold. Out of curiosity, is proving the ROI of your automation work already covered, or just not a priority right now?
“We already use something for this.”
→ Good to hear you're already tracking it. What does your current tool show you about how work moves between people and teams?
“Just send me an email.”
→ Happy to. So I send something useful, what's the one process or team you most wish you had better visibility into?
Interview tips for this company
- Learn the terms 'process intelligence' and 'workflow visibility' and be able to explain them in one simple sentence.
- Ask about ROI early; buyers at big companies need to justify spend, so practice tying every pain to a measurable result.
Written from public information about Reflow to help you practice. Ask an insider what their role play looked like; it's the best prep there is.