← Reducto
Reducto role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Document processing platform and API that uses AI to read PDFs and scans accurately for AI teams and enterprises.
Who you'd be calling
AI/ML engineers, Heads of Engineering, Product and Data leaders at AI startups and enterprises processing large volumes of documents
Your opener
“Hi [Name], this is [You] from Reducto. I know this is a cold call, so thanks for picking up. We help AI teams get accurate data out of complex documents, and I wanted to ask how you handle that today.”
Problems you solve for them
- Standard OCR and parsing break on complex layouts, tables and scans
- AI apps give bad answers when the document data feeding them is wrong
- Building and maintaining an in-house document pipeline eats engineering time
Discovery questions to ask
- What kinds of documents feed into your product or workflows?
- Are you building document parsing in-house or using a vendor today?
- Where does accuracy matter most, and what happens when the parsing gets it wrong?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be brief. Is document parsing something your team is actively working on? If so, when would be a better time for 10 minutes?
“We're not interested.”
→ Understood. Just curious, is document parsing already solved for you, or is it not on the roadmap right now?
“We already use something for this.”
→ That's common. How does it perform on messy pages, like tables, scans or odd layouts? That's where teams often hit limits.
“Just send me an email.”
→ Sure. What type of document gives you the most trouble? I'll tailor the note to that and we can pick a short follow-up time.
Competitors worth knowing
Pulse, Textract (AWS), Azure Document Intelligence, Google Document AI, LlamaParse
Interview tips for this company
- You'll sell to technical people, so learn basic terms like API, OCR and parsing. Don't fake depth; ask questions instead.
- Pulse and Reducto are close competitors. If asked, say you'd lead with accuracy on complex documents and avoid claiming specifics you can't back up.
Written from public information about Reducto to help you practice. Ask an insider what their role play looked like; it's the best prep there is.