← Red Points
Red Points role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI software that finds and removes counterfeits, fake sites, and social fraud to protect brands.
Who you'd be calling
Brand protection, legal, IP, and e-commerce leaders at brands and rights holders.
Your opener
“Hi [Name], this is [Your Name] from Red Points. I know you're busy, so quickly: we help brands find and take down counterfeits and fake sites, and I wanted to ask how your team handles that today?”
Problems you solve for them
- Counterfeit products hurting sales and reputation
- Fake websites and social accounts misleading customers
- Manually finding and reporting infringements takes too much time
Discovery questions to ask
- Who owns brand protection at your company today?
- Where do you see the most fakes: marketplaces, websites, or social media?
- How do you find and report them now, and how long does it take?
Objections they'll throw at you
“I'm busy.”
→ No problem, I'll be brief. Can we set 10 minutes later this week, and which day is best?
“Not interested.”
→ Fair enough. Can I ask if counterfeits or fake listings are something you've run into at all?
“We already use a tool or a law firm for that.”
→ Good, so you know it matters. How much of the finding and takedown work does your team still do by hand?
“Send me an email.”
→ Sure. Is it counterfeits, fake sites, or social fraud that's your biggest concern, so I keep it relevant?
Competitors worth knowing
Corsearch, MarkMonitor, BrandShield
Interview tips for this company
- Learn the main places fakes show up: online marketplaces, standalone fake sites, and social media accounts.
- Know the 1,300+ brands claim and that protection is fully managed, but don't make up customer names.
Written from public information about Red Points to help you practice. Ask an insider what their role play looked like; it's the best prep there is.