← Radar
Radar role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Location tools for apps: geofencing SDKs, maps APIs and location data for marketing, fraud and operations use.
Who you'd be calling
Product, Engineering and Marketing leaders, plus Fraud and Operations managers at consumer apps, retail, delivery and mobility companies
Your opener
“Hi [Name], this is [You] from Radar. I know I'm catching you cold. Do you have a quick minute? We help app teams add location features like geofencing without building it all from scratch, and I wanted to see if that's on your radar.”
Problems you solve for them
- Building location features in-house is slow and drains developer time
- Marketing can't send timely offers when customers are near a store
- Fraud teams struggle to spot fake or spoofed locations
Discovery questions to ask
- Does your app use location today, and if so, for what?
- Who owns location features, product, engineering or marketing?
- Have you looked at building versus buying location tools, and what held you back?
Objections they'll throw at you
“I'm busy right now.”
→ Of course. I'll be quick. Is location something your team works on at all, so I know if it's worth a better time to talk?
“We're not interested.”
→ No worries. Just so I understand, is location not a priority for you, or is it already covered by your team?
“We already use something for this.”
→ Good to know. What are you using, and does it cover things like geofencing and fraud checks, or just maps? I'm curious where it falls short.
“Just send me an email.”
→ Happy to. Which use case matters most to you: marketing, fraud or operations? Then I can send the right thing and set a quick follow-up.
Competitors worth knowing
Google Maps Platform, Mapbox, HERE, Foursquare
Interview tips for this company
- Know the three buyer groups (marketing, fraud, operations) and have one example for each, like a store-arrival offer or spotting a fake location.
- Because it sells to mixed buyers, practice asking first who you're talking to, then tailoring the pitch. Learn what a geofence is in one sentence.
Written from public information about Radar to help you practice. Ask an insider what their role play looked like; it's the best prep there is.