← Pure Storage
Pure Storage role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Pure Storage sells flash-based enterprise data storage systems, sold as hardware and subscriptions, for companies' data and AI workloads.
Who you'd be calling
IT directors, storage and infrastructure managers, and VPs of IT at mid-market and large companies.
Your opener
“Hi Sam, this is Alex from Pure Storage. I'm reaching out to IT leaders who are tired of storage upgrades eating up their weekends and budgets. Is that something your team deals with, or am I off base?”
Problems you solve for them
- Old storage is slow and makes apps and databases lag
- Data centers cost a lot in power, space and upkeep
- Big storage upgrades are disruptive and hard to plan
Discovery questions to ask
- What are you using for storage today, and how old is it?
- When did you last do a storage refresh, and how painful was it?
- How much time does your team spend managing storage versus other projects?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Could I grab 15 minutes later this week, and what day is usually calmer for you?
“We're not interested.”
→ Understood. Just so I'm not wasting your time later, is storage not a priority, or is it just not the right moment?
“We already have storage from another vendor.”
→ That makes sense, most teams do. When does your current contract or hardware come up for renewal, and would a quick comparison be useful before then?
“Send me an email.”
→ Sure thing. So it's actually relevant, what's the biggest storage headache on your plate right now: speed, cost, or upgrades?
Competitors worth knowing
Dell Technologies, NetApp, HPE
Interview tips for this company
- Know that 'flash' just means fast solid-state storage, and understand the simple idea of 'storage as a subscription'.
- Research how storage connects to AI and data growth so you can sound current without pretending to be an engineer.
Written from public information about Pure Storage to help you practice. Ask an insider what their role play looked like; it's the best prep there is.