← Profound
Profound role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Profound shows how brands appear in AI answers like ChatGPT, then helps marketers act on it and measure results.
Who you'd be calling
CMOs, heads of SEO, content and growth marketing leaders at enterprise brands, plus agency leaders.
Your opener
“Hi [Name], this is [Your Name] from Profound. More buyers are asking ChatGPT and other AI tools who to buy from, and I wanted to ask if you know how your brand shows up there. Do you have a quick minute?”
Problems you solve for them
- Customers now ask AI tools for recommendations, and brands don't know if they show up.
- Traditional SEO tools don't measure visibility inside AI answers.
- Marketing teams can't tell which content changes improve their AI presence.
Discovery questions to ask
- Have you checked what AI tools say when someone asks about your category or your brand?
- Who owns search and content visibility on your team today?
- How do you measure this channel now, and what would you want to know?
Objections they'll throw at you
“I'm busy right now.”
→ I understand. Can I send a calendar invite for a short call later this week? Does Tuesday or Thursday work better?
“We're not interested.”
→ Okay. Is AI search just not on your radar yet, or is someone already covering it?
“We already use our SEO tool for this.”
→ Great, SEO still matters. Does it show you how your brand appears inside AI answers, or only in regular search results?
“Send me an email.”
→ Sure. What would be most useful to see: where you rank in AI answers, or how competitors compare?
Competitors worth knowing
Semrush, Peec AI, Scrunch AI
Interview tips for this company
- Try the product idea yourself first. Ask an AI tool for recommendations in a category and see which brands appear.
- This is a new category, so practice explaining AI search visibility simply, without jargon.
Written from public information about Profound to help you practice. Ask an insider what their role play looked like; it's the best prep there is.