← Proficio
Proficio role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Managed cybersecurity service that watches for threats around the clock and responds to attacks for your company.
Who you'd be calling
CISOs, IT security directors and IT managers at healthcare, finance, manufacturing and retail organizations.
Your opener
“Hi [Name], this is [You] from Proficio. We help security teams get 24/7 threat monitoring and response without hiring a big team. Do you have 30 seconds for me to say why I called?”
Problems you solve for them
- Small security teams can't watch alerts 24/7
- Hard to hire and keep skilled security analysts
- Attacks like ransomware can cause costly downtime
- Regulations and audits require strong monitoring
Discovery questions to ask
- Who watches your security alerts after hours and on weekends?
- How big is your security team, and are you struggling to hire?
- If an attack happened tonight, how quickly could you respond?
Objections they'll throw at you
“I'm busy.”
→ Of course, I'll be brief. Can we set 15 minutes next week to see if 24/7 coverage is even a gap for you?
“Not interested.”
→ Understood. Most security leaders tell me staffing is the hard part. Is your team fully covered after hours?
“We already have a provider or an in-house team.”
→ That's good. How well is it working, and do you have enough eyes on alerts overnight? Many teams add us as a second layer.
“Send me an email.”
→ Sure. So it's relevant, are you more worried about staffing, compliance, or response time? I'll tailor it and follow up Thursday.
Competitors worth knowing
Arctic Wolf, eSentire, Expel
Interview tips for this company
- Learn what MDR, SOC, SIEM and ransomware mean in simple words. You don't need to be technical, just curious.
- Security buyers get cold-called a lot. Be credible, calm and never use scare tactics.
Written from public information about Proficio to help you practice. Ask an insider what their role play looked like; it's the best prep there is.