← Procore
Procore role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud software that connects field and office teams to manage construction projects, documents, costs and workflows.
Who you'd be calling
VPs of construction, project executives, operations and IT leaders at general contractors, specialty contractors and building owners.
Your opener
“Hi Chris, this is Alex from Procore. I'm reaching out to construction leaders who are trying to keep field and office teams on the same page across projects. Is this a bad time for a quick question?”
Problems you solve for them
- Drawings and documents out of date across the office and the field
- Budget overruns and change orders that are hard to track
- Delays and rework caused by poor communication
- Many separate tools that don't talk to each other
Discovery questions to ask
- What do you use today to manage drawings, RFIs and change orders?
- How much rework or delay do you see from people working off old information?
- How do you get a real-time view of costs and progress across all your projects?
Objections they'll throw at you
“I'm busy.”
→ Understood, I'll respect your time. Can I ask one quick question, and if it's not relevant we'll hang up? How do your field teams get the latest drawings today?
“Not interested.”
→ Fair enough. Many people I speak with say that until a project runs over budget. Is keeping costs and documents in sync something that's under control for you?
“We already use something.”
→ That makes sense, most teams have a few tools. Where do they not talk to each other well, and does that cost you time?
“Just email me.”
→ Happy to. So I send something useful, which matters more to you right now: project cost control, field coordination or document management?
Competitors worth knowing
Autodesk Construction Cloud, Trimble, Oracle Aconex
Interview tips for this company
- Procore sells to bigger, more complex buyers. Practice sounding credible with senior people by being brief and asking good questions.
- Learn construction basics: general contractor vs subcontractor, RFIs, change orders, submittals.
Written from public information about Procore to help you practice. Ask an insider what their role play looked like; it's the best prep there is.