← Probook
Probook role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-powered platform that helps plumbing, HVAC, and electrical shops run their business, from booking calls to operations.
Who you'd be calling
Owners and office managers of small to mid-size HVAC, plumbing, and electrical companies.
Your opener
“Hi, this is Jordan from Probook. I know you're probably on a job or between calls, so I'll be brief: we help HVAC and plumbing shops stop losing work to missed calls and admin headaches. Do you have a quick minute?”
Problems you solve for them
- Missed calls and slow follow-up mean lost jobs
- Owners spend too much time on scheduling, paperwork, and admin
- Juggling many separate tools makes the business hard to run
Discovery questions to ask
- What happens today when a call comes in and nobody can pick up?
- How much of your week goes to scheduling and paperwork instead of the actual work?
- What tools do you use now to run the business, and how well do they work together?
Objections they'll throw at you
“I'm busy, I'm on a job.”
→ Understood, I'll let you get back to it. Can I call you at the end of the day, or is early morning better?
“Not interested.”
→ No problem. Quick question before I go: do you ever lose jobs because nobody could answer the phone?
“We already use software for that.”
→ Good to hear. What are you using today, and is there anything it doesn't handle that you still do by hand?
“Just email me something.”
→ Sure thing. So I don't send you something irrelevant, what's the biggest headache in running the shop right now?
Competitors worth knowing
ServiceTitan, Housecall Pro, Jobber
Interview tips for this company
- Learn the basics of how a home service shop works (dispatch, booking, techs in the field, office staff) so the owner knows you understand their world.
- Be ready to explain what 'AI operating system' means in plain words, like 'software that runs the day-to-day work so you don't have to.' Skip the buzzwords.
Written from public information about Probook to help you practice. Ask an insider what their role play looked like; it's the best prep there is.