← PracticeTek
PracticeTek role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Practice management and EHR software that helps small dental, chiropractic and optometry offices run scheduling, billing and records.
Who you'd be calling
Practice owners, office managers and doctors at small dental, chiropractic and optometry clinics.
Your opener
“Hi Dr. [Name], this is [Your Name] from PracticeTek. I know you're with patients a lot, so I'll be quick. We make software that simplifies scheduling, billing and records for practices like yours. Do you have a moment?”
Problems you solve for them
- Scheduling, billing and patient records live in separate, clunky systems
- Front-desk staff waste time on paperwork and insurance claims
- Owners lack clear numbers on how the practice is doing
Discovery questions to ask
- What software runs your scheduling, billing and patient charts today?
- Where does your front desk lose the most time each day?
- If you could fix one thing about your current system, what would it be?
Objections they'll throw at you
“I'm with patients, I'm busy.”
→ Of course, I'll let you go. When is the best time to catch you or your office manager for five minutes?
“We're not interested.”
→ Totally fine. Out of curiosity, are you happy with your current software, or is anything frustrating?
“We already have a system.”
→ Makes sense. What do you like about it, and what drives you or your staff a little crazy?
“Send me an email.”
→ Sure. Who handles software decisions, you or an office manager? And what's the best email to reach them?
Competitors worth knowing
Dentrix, Eaglesoft, ChiroTouch, Eyefinity
Interview tips for this company
- Know the difference between dental, chiropractic and optometry workflows, since each has its own jargon.
- Practice calling gatekeepers like front-desk staff politely, because they often control access to the owner.
Written from public information about PracticeTek to help you practice. Ask an insider what their role play looked like; it's the best prep there is.