← Planet Labs
Planet Labs role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Sells subscriptions to daily satellite images of Earth and the analytics built on them.
Who you'd be calling
Government and defense program leads, agriculture and forestry managers, and commercial teams like insurance, mapping and energy companies.
Your opener
“Hi, this is Alex calling from Planet. I know I'm interrupting your day. We provide satellite imagery that refreshes often, and I wanted to see if monitoring large areas is something your team deals with. Is that a fair thing to ask about?”
Problems you solve for them
- Needing frequent, up-to-date images of large areas, not one-off photos
- Watching remote sites, crops or borders without sending people out
- Turning huge image files into answers analysts can actually use
Discovery questions to ask
- How does your team currently get imagery of the areas you care about?
- How often do you need it updated, and what happens when it's out of date?
- Who has to turn that imagery into a decision or report?
Objections they'll throw at you
“I'm busy.”
→ I understand. I'll keep it to one question: do you rely on up-to-date imagery for your work? If yes, can we book 15 minutes later this week?
“Not interested.”
→ No problem. Many teams don't think they need satellite data until they see how often it updates. How are you monitoring those areas today?
“We already have an imagery provider.”
→ That's great, and many teams use more than one source. Where does your current provider fall short on update speed or coverage? Would you be open to comparing a sample of your area?
“Email me something.”
→ Sure. So I send the right thing, which area or use case matters most to you? And can I follow up Thursday to hear your take?
Competitors worth knowing
Maxar, Airbus Defence and Space, BlackSky
Interview tips for this company
- Know the basics: Planet runs a large fleet of small satellites that image the whole Earth often. Say that in plain words.
- The profile mentions a US Army role, so be ready to ask thoughtful questions about government buying, long sales cycles and contracts.
Written from public information about Planet Labs to help you practice. Ask an insider what their role play looked like; it's the best prep there is.