← Planar Systems
Planar Systems role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Makes commercial screens and video walls for offices, control rooms, retail, and other business spaces.
Who you'd be calling
AV integrators and resellers, plus IT, facilities, and workplace managers at larger companies.
Your opener
“Hi [Name], this is [Your Name] from Planar. I know I'm calling cold. We make commercial displays and video walls, and I wanted to see if you have any screen projects coming up. Is that something you're involved in?”
Problems you solve for them
- Displays that look dull or fail in demanding environments
- Complex video wall installs that are hard to set up and support
- Needing reliable screens that last for years with good warranty support
Discovery questions to ask
- What display or video wall projects do you have coming up this year?
- What matters most to you when picking a screen: image quality, reliability, or price?
- Who else is involved when you decide on display hardware?
Objections they'll throw at you
“I'm busy right now.”
→ Understood. Can I call you back later this week when you have a few minutes?
“Not interested.”
→ No problem. Do you have any screen or video wall projects coming up where a second option could help?
“We already have a display supplier.”
→ That's common. Is there a type of project where you'd want a backup option or a different product line?
“Send me an email.”
→ Sure. Are you more interested in video walls or standard displays, so I send the right info?
Competitors worth knowing
Samsung, LG, NEC, Sony
Interview tips for this company
- Learn the difference between a regular screen, a digital sign, and a video wall.
- Know that a lot of sales go through AV integrators, so asking about their upcoming projects is a strong question.
Written from public information about Planar Systems to help you practice. Ask an insider what their role play looked like; it's the best prep there is.