← Placer.ai
Placer.ai role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that uses phone location data to show how many people visit stores, malls, offices and other places.
Who you'd be calling
Retail real estate, site selection and market research leaders at retailers and commercial real estate firms; planning or economic development staff in local governments.
Your opener
“Hi Sam, this is Alex from Placer.ai. I know I'm calling out of the blue. Do you have 30 seconds to tell me if I should hang up?”
Problems you solve for them
- Picking new store or office locations with guesswork instead of real visit data
- Not knowing how a location or competitor is really performing
- Hard to prove a property's value to tenants, investors or city leaders
Discovery questions to ask
- How do you decide today where to open, close or lease a location?
- How do you know how busy your sites are compared to competitors?
- What happens when leadership asks you to back up a site decision with data?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally fair, I'll be quick. I just want to see if foot traffic data is even relevant to you. Can I ask one question, and if it's a no I'll let you go?
“We're not interested.”
→ Understood. Most people I call aren't until they see what it shows about their own locations. Out of curiosity, how do you judge site performance today?
“We already use something for this.”
→ Good, that means you already value the data. What do you like about it, and is there anything it doesn't show you? Would a short side-by-side comparison be useful?
“Just send me an email.”
→ Happy to. So I send you something useful, which would matter more to you: your own sites or your competitors'? And can we pick a time next week to look at it together?
Competitors worth knowing
Esri, Foursquare, Near, Unacast
Interview tips for this company
- Learn the basics of how foot traffic data is built from anonymized phone location signals, and be ready for a privacy question.
- Look at Placer.ai's free public foot traffic reports and mention one that fits the prospect's industry.
Written from public information about Placer.ai to help you practice. Ask an insider what their role play looked like; it's the best prep there is.