← PLACE
PLACE role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
PLACE offers real estate agents and teams a CRM and software to manage listings, transactions, and their business, plus services.
Who you'd be calling
Independent agents, team leaders, and small brokerage owners in residential real estate.
Your opener
“Hi [Name], this is [You] from PLACE. We help real estate agents and teams keep leads, listings, and transactions in one place. Do you have a minute to tell me what you use to keep track of everything now?”
Problems you solve for them
- Leads and deals scattered across many tools
- Hard to keep track of listings and transactions
- Agents spend time on admin instead of selling
Discovery questions to ask
- What tools do you use today to manage leads and deals?
- How does your team track transactions from contract to close?
- What takes up most of your time that isn't talking to clients?
Objections they'll throw at you
“I'm busy right now.”
→ I know you're out showing homes. When is a better time for a quick 5-minute call?
“We're not interested.”
→ No problem. Are you happy with your setup, or is switching tools just too much hassle right now?
“We already use a CRM.”
→ Good to hear. Does it also handle listings and transactions, or do you use separate tools for those?
“Just send me an email.”
→ Sure. What's the biggest headache in your day, so I can point to the right part?
Competitors worth knowing
Follow Up Boss, kvCORE, Lofty
Interview tips for this company
- Learn real estate basics: listing, buyer's agent, brokerage, and the path from contract to close.
- Agents are busy and mobile, so practice a very short, friendly opener.
Written from public information about PLACE to help you practice. Ask an insider what their role play looked like; it's the best prep there is.