← PIX4D
PIX4D role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that turns drone photos into accurate maps and 3D models for surveying, construction and farming.
Who you'd be calling
Land surveyors, construction project managers, agronomists and GIS or drone program leads at surveying, construction and agriculture firms
Your opener
“Hi [Name], this is [You] from PIX4D. I know this is unexpected. We make software that turns drone photos into accurate maps and 3D models. Do you use drones in your work at all?”
Problems you solve for them
- Traditional surveying on foot is slow and expensive
- Teams need accurate measurements from drone photos
- Sharing maps and 3D models with clients and crews is messy
Discovery questions to ask
- Are you using drones today, and what do you do with the photos?
- How long does it take your team to produce a site map or measurements?
- What software do you use to process the images, and what do you wish it did better?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. I'm calling about turning drone photos into maps faster. Could we talk for 10 minutes later this week?
“We're not interested.”
→ Fair enough. Is that because you don't fly drones, or because your current process works well?
“We already use other mapping software.”
→ Good to know. Many teams try a couple of tools. Which one are you using, and how happy are you with the accuracy and speed?
“Just send me an email.”
→ Happy to. To send something useful, are you more in surveying, construction or agriculture? And do you already fly drones?
Competitors worth knowing
DroneDeploy, Bentley ContextCapture, Agisoft Metashape, Trimble
Interview tips for this company
- Learn what photogrammetry means in simple words: measuring things from overlapping photos.
- Expect different pitches for surveyors (accuracy), builders (progress tracking) and farmers (crop mapping).
Written from public information about PIX4D to help you practice. Ask an insider what their role play looked like; it's the best prep there is.