← PermitFlow
PermitFlow role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that prepares, submits and tracks building permits across cities and counties so construction teams stop doing the paperwork by hand.
Who you'd be calling
Project managers, permitting leads and operations heads at general contractors, developers and architecture or engineering firms.
Your opener
“Hi Chris, this is Taylor from PermitFlow. We help builders get permits submitted and tracked without the paperwork scramble. Who handles permits on your projects right now?”
Problems you solve for them
- Permit paperwork is slow and every city has different rules
- Missed or rejected applications delay projects and cost money
- Teams can't easily see where each permit stands
Discovery questions to ask
- How do you prepare and submit permits today, in-house or through a consultant?
- How often does a permit delay or rejection push back a project?
- How do you keep track of status across different cities?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep it short. Is there a better time later this week for a 10-minute chat about how you handle permits?
“Not interested.”
→ No problem. Is permitting running smoothly for you, or is it just not a priority at the moment?
“We already have someone who handles permits.”
→ Good to hear. How long do approvals usually take, and does your person have time for everything on their plate?
“Send me an email.”
→ Of course. So it's relevant, which cities or project types are the toughest for you on permits?
Interview tips for this company
- Read up on how permitting works: application, plan review, corrections, approval, inspection. Be able to explain why delays cost builders real money.
- Mid-market buyers have several stakeholders. Be ready to ask who else is involved in permitting, not only the first person you reach.
Written from public information about PermitFlow to help you practice. Ask an insider what their role play looked like; it's the best prep there is.