← PeopleGrove
PeopleGrove role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that helps universities connect students and alumni for mentoring, careers, and hands-on learning experiences.
Who you'd be calling
Career services directors, alumni relations leaders, and student success or advancement staff at colleges and universities.
Your opener
“Hi [Name], this is [You] from PeopleGrove. I know I'm calling out of the blue. We help universities connect students with alumni and mentors, and I wanted to ask how your team handles that today.”
Problems you solve for them
- Students struggle to connect with alumni and mentors
- Career services teams are stretched thin
- Hard to track engagement and show student outcomes
Discovery questions to ask
- How do students connect with alumni or mentors right now?
- How does your team track engagement and outcomes?
- Who else on campus cares about career outcomes, like alumni relations or advancement?
Objections they'll throw at you
“I'm swamped right now.”
→ Totally understand, I'll keep it short. Is there a better time this week for a 10-minute call?
“Not interested.”
→ Fair enough. Is student-alumni connection already working well, or just not a focus right now?
“We already have a mentoring or career platform.”
→ Makes sense. How is adoption going with students? Would you be open to seeing how we might fit alongside it?
“Just send me an email.”
→ Happy to. So I send the right thing, are you more focused on career outcomes, alumni engagement, or student retention?
Competitors worth knowing
Mentor Collective, Handshake, Symplicity
Interview tips for this company
- Learn how universities buy: committees, fiscal-year budgets, and several departments involved. Ask who else has a say.
- Know the term 'student outcomes' and why career readiness matters to colleges. It shows you've done your homework.
Written from public information about PeopleGrove to help you practice. Ask an insider what their role play looked like; it's the best prep there is.