← Peek
Peek role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Booking software that lets tour and attraction businesses take reservations and manage their schedule online.
Who you'd be calling
Owners and operations managers at tour companies, attractions and activity businesses, usually small or mid-size.
Your opener
“Hi Pat, this is Alex from Peek. We make booking software for tour and activity businesses so customers can reserve online anytime. Is now an okay time for a quick question?”
Problems you solve for them
- Taking bookings by phone or email is slow and causes mistakes
- Double bookings and messy schedules upset customers
- Businesses miss online sales because customers can't book instantly
Discovery questions to ask
- How do customers book with you today: phone, email, website?
- How do you keep track of availability and avoid double bookings?
- What does a busy weekend look like for your team behind the scenes?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Could we find ten minutes this week, maybe before your first tour?
“We're not interested.”
→ Fair. Is your current booking process working well, or have you just not looked at other options?
“We already have a booking system.”
→ Good, so you know how important it is. What do you wish it did better, like online payments or scheduling?
“Just send me an email.”
→ Happy to. What's the one thing you'd most like to see, like fewer phone bookings or an easier schedule?
Competitors worth knowing
FareHarbor, Bokun, Rezdy, TripWorks
Interview tips for this company
- Learn the basics of how tours and activities run: capacity, time slots, waivers and seasonal rushes. It helps you ask smart questions.
- Practice talking to owner-operators who answer their own phone. Keep it casual, brief and focused on saving them time.
Written from public information about Peek to help you practice. Ask an insider what their role play looked like; it's the best prep there is.