← Peec AI
Peec AI role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Analytics software that shows brands where and how they appear in ChatGPT, Gemini, Claude and Google AI answers.
Who you'd be calling
Heads of marketing, SEO leads and growth managers at mid-size companies that depend on online discovery.
Your opener
“Hi Sam, this is Alex from Peec AI. I know I'm calling out of the blue. Do you have 30 seconds to hear why I called? Lots of people now ask ChatGPT what to buy instead of Googling, and I wanted to ask if you know how often your brand shows up in those answers.”
Problems you solve for them
- They don't know if AI tools mention their brand when people ask about their category
- Search traffic is shifting to AI answers and they can't measure it
- They can't tell which competitors AI recommends instead of them
Discovery questions to ask
- How do you track your visibility today when people ask AI tools about your category?
- Has anyone on your team looked at what ChatGPT or Google AI Overviews say about your brand?
- If AI answers sent you less traffic next year, who would own that problem?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. I'm only asking if AI search visibility is on your radar this year. Can I grab 10 minutes later this week instead?
“We're not interested.”
→ That's fine, most people haven't looked at this yet. Out of curiosity, have you ever checked what ChatGPT says when someone asks about your category?
“We already use an SEO tool.”
→ Good, then you know how useful rankings data is. Most SEO tools track Google links, not what AI answers say about you. Would it help to see that gap for your brand?
“Just send me an email.”
→ Happy to. So I send the right thing, which matters more to you right now: AI visibility versus competitors, or traffic from AI platforms?
Competitors worth knowing
Profound, AthenaHQ, Otterly.AI
Interview tips for this company
- Try the big AI chatbots yourself before the interview. Ask each one about the company's category, then open with what you found.
- Learn the basic terms: AI search, SEO, brand visibility and prompts. Explain each in one plain sentence.
Written from public information about Peec AI to help you practice. Ask an insider what their role play looked like; it's the best prep there is.