← PeakMetrics
PeakMetrics role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that tracks how stories spread across news, social media and AI answers, and flags coordinated manipulation.
Who you'd be calling
Heads of communications, public affairs, corporate security and risk, and government agency leaders at large organizations
Your opener
“Hi [Name], this is [You] from PeakMetrics. I'm calling because we help communications and risk teams spot harmful stories spreading online before they become a crisis. Do you have a quick minute to tell me how your team tracks that today?”
Problems you solve for them
- Fast-spreading false stories can hurt a brand's reputation before anyone notices
- Teams can't tell real public opinion from coordinated fake campaigns
- Monitoring news, social media and AI answers by hand is slow and scattered
Discovery questions to ask
- How does your team find out when a harmful story about your organization starts spreading?
- Have you ever had to respond to a false or coordinated narrative? How did that go?
- Who else is involved when a story becomes a risk, such as legal, security or leadership?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. I'm asking if you have early warning for fast-moving false stories. Is there a better 15-minute window this week?
“We're not interested.”
→ Fair enough. Many teams feel that way until a story catches them off guard. Can I ask how you'd find out today if one started spreading?
“We already use something for that.”
→ Good, so monitoring matters to you. What are you using now? PeakMetrics focuses on whether narratives are coordinated or manipulated, not just counting mentions. Does your current tool tell you that?
“Send me an email.”
→ Sure thing. So it's relevant, are you more worried about brand reputation or security threats? I'll tailor it and follow up.
Competitors worth knowing
Meltwater, Cision, Blackbird.AI
Interview tips for this company
- Know the difference between social listening (counting mentions) and narrative intelligence (understanding how and why stories spread, and whether they're coordinated).
- Stay neutral and professional on politically sensitive topics. Focus on risk and reputation, not opinions.
Written from public information about PeakMetrics to help you practice. Ask an insider what their role play looked like; it's the best prep there is.