← PDQ
PDQ role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps IT teams deploy software, patch, and manage computers on their network quickly and securely.
Who you'd be calling
IT admins, IT managers, and sysadmins at mid-size companies, schools, and local government offices.
Your opener
“Hi, this is [Name] from PDQ. I'm calling IT teams who manage a lot of Windows machines, and I wanted to see how you handle software updates and patching today.”
Problems you solve for them
- Manually installing and updating software on many PCs eats up hours
- Unpatched machines create security risk
- Small IT teams lack clear visibility into what's on every device
Discovery questions to ask
- How do you push software and patches out to your computers right now?
- About how many devices does your team look after, and how many people are on the team?
- How long does a typical patch cycle take, and what slows it down?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know IT never stops. Could I grab two minutes now, or is there a better time later this week?
“Not interested.”
→ Understood. Out of curiosity, is patching already running smoothly for your team, or is it something that eats up time?
“We already use something (like Intune or SCCM).”
→ Those are solid tools. A lot of teams find them heavy for day-to-day tasks. What's the most annoying part of managing devices with what you have?
“Send me an email.”
→ Sure thing. What's the one device management problem you'd want that email to address? Then I'll make it relevant and follow up Thursday.
Competitors worth knowing
Microsoft Intune, Microsoft SCCM, ManageEngine, NinjaOne
Interview tips for this company
- PDQ's brand is playful and plain-spoken ("Pretty Damn Quick"). Match that tone and avoid stiff corporate jargon.
- Learn basic IT terms: patching, deployment, endpoint, inventory. You don't need to be technical, just able to talk about them simply.
Written from public information about PDQ to help you practice. Ask an insider what their role play looked like; it's the best prep there is.