← Pattern
Pattern role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Helps consumer brands grow sales on Amazon and other online marketplaces using expert services plus software tools.
Who you'd be calling
Ecommerce directors, VPs of digital or marketplace, and brand owners at mid-sized consumer product companies.
Your opener
“Hi [Name], this is [Your Name] from Pattern. I work with consumer brands that want to sell more on marketplaces like Amazon without adding headcount. Did I catch you at an okay time for a quick question?”
Problems you solve for them
- Brands struggle to grow and keep control of their sales on Amazon and other marketplaces
- Managing listings, ads, pricing and inventory across channels takes a lot of time and know-how
- In-house teams can't hire marketplace experts fast enough to keep up
Discovery questions to ask
- Which marketplaces are you selling on today, and which one is growing fastest?
- Who runs your marketplace listings and advertising, in-house or an agency?
- What's holding back growth on those channels right now?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Can I send a calendar invite for 15 minutes next week, or is mornings or afternoons better?
“Not interested.”
→ Understood, I called out of the blue. Is that because marketplace sales are already where you want them, or is it a priority for later?
“We already have an agency or team for that.”
→ That's great, you're already investing there. Are you getting everything you want from them on growth, or is there a gap worth looking at?
“Just send me an email.”
→ Sure thing. So it's relevant, which marketplace matters most to you right now?
Competitors worth knowing
Teikametrics, Acadia, Aterian
Interview tips for this company
- Learn the basics of how brands sell on Amazon: listings, ads, pricing and inventory. Then you can speak the buyer's language.
- Be ready to explain 'accelerator': Pattern combines services and software, not just a tool.
Written from public information about Pattern to help you practice. Ask an insider what their role play looked like; it's the best prep there is.