← Passage Health
Passage Health role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps autism therapy practices handle scheduling, billing and operations so they can serve more families.
Who you'd be calling
Owners, clinical directors and practice administrators at autism therapy (ABA) practices, small to mid-sized
Your opener
“Hi [Name], this is [You] from Passage Health. I'm calling because we help autism care practices cut down admin work so they can see more kids. Do you have a minute to tell me how your team handles scheduling and billing today?”
Problems you solve for them
- Manual workflows and old software slow down the practice
- Providers can't keep up with growing demand, and families wait months
- Admin work takes time away from patient care
Discovery questions to ask
- What software does your practice use today for scheduling, billing and notes?
- Where does your admin team lose the most time?
- How long is your waitlist, and what is holding you back from taking on more families?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, running a practice is hectic. I'll keep it brief. Is there a better time this week for a 15-minute call?
“We're not interested.”
→ Understood. Can I ask if admin work or waitlists are a challenge at all, so I know if it's worth following up later?
“We already use something for that.”
→ Okay, what are you using now? Many practices stay on their current tool because switching feels risky. What would you most want it to do better?
“Send me an email.”
→ Happy to. So it's useful, is your biggest pain scheduling, billing or documentation? I'll tailor it and check back in a couple of days.
Competitors worth knowing
CentralReach, Raintree, Theralytics
Interview tips for this company
- Learn basic terms like ABA therapy, waitlists and billing with insurance. Be respectful and sensitive when talking about autism and families.
- Switching systems is scary for small practices. Prepare ways to show it's low-risk, like help with moving data and setup.
Written from public information about Passage Health to help you practice. Ask an insider what their role play looked like; it's the best prep there is.