← ParentSquare
ParentSquare role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
One platform for schools to message families, run websites, track attendance, and collect payments.
Who you'd be calling
Superintendents, principals, district communications directors, and IT or family engagement leads at K-12 schools and districts
Your opener
“Hi, this is Alex from ParentSquare. I'm calling because many districts tell us it's hard to reach every family, and I wanted to ask how you handle that. Do you have a minute?”
Problems you solve for them
- Families miss important news because schools use many different tools
- Messages don't reach families who speak other languages
- Staff juggle separate systems for websites, notices, and payments
Discovery questions to ask
- How do you get urgent news to families today?
- How many different tools do your schools use to contact parents?
- How do you reach families who don't speak English at home or don't read email?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, school days are packed. When is a better time this week for a quick 10-minute call?
“We're not interested.”
→ Fair enough. Are you happy with how many families you reach, or is that not a priority right now?
“We already use something for parent communication.”
→ That's common. Does it cover everything in one place, like messages, your website, and payments, or do staff use several tools?
“Send me an email.”
→ Sure. Who else on your team should see it, such as your communications lead or tech director?
Competitors worth knowing
Remind, ClassDojo, Blackboard, SchoolMessenger
Interview tips for this company
- Learn school buying basics: budgets, board approval, and long buying cycles. Show patience in your role play.
- Use the company's own claim of 42k schools and 22M students, but don't add numbers they haven't published.
Written from public information about ParentSquare to help you practice. Ask an insider what their role play looked like; it's the best prep there is.