← Owner.com
Owner.com role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Online ordering, a website, a mobile app and marketing tools to help independent restaurants grow direct sales.
Who you'd be calling
Owners and managers of independent restaurants, takeout spots and small local restaurant groups.
Your opener
“Hi Riley, this is Sam from Owner. We help independent restaurants get more online orders directly from their own website, instead of paying big fees to delivery apps. Can I ask how you take online orders today?”
Problems you solve for them
- Third-party delivery apps take big fees
- Restaurants don't own their customer list
- Outdated websites and online ordering lose orders
- Little time or skill for marketing
Discovery questions to ask
- How do you take online orders right now?
- How much do you pay in fees to delivery apps each month?
- Do you have a way to reach past customers and bring them back?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, running a restaurant is hectic. Can I call you back at a quieter time, say mid-afternoon?
“Not interested.”
→ No problem. Are you happy with the fees and control you have on online orders today?
“We already use a delivery app or ordering system.”
→ Many owners do. Do you get the customer details and keep more of the sale, or does the app keep those?
“Send me an email.”
→ Of course. So it's actually useful, are you more interested in lowering fees or getting more repeat customers?
Competitors worth knowing
Toast, ChowNow, Square Online
Interview tips for this company
- Learn the core pitch: direct orders mean fewer third-party fees and owning your customer list.
- Talk like a local-business helper, not a corporate rep. Owners are skeptical of big-tech pitches.
- Prepare a simple example about delivery-app fees to ask about, without making up numbers.
Written from public information about Owner.com to help you practice. Ask an insider what their role play looked like; it's the best prep there is.