← OptiSigns Inc.
OptiSigns Inc. role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Digital signage software and media players that turn any screen into an easy-to-manage display.
Who you'd be calling
Marketing managers, IT admins, facilities and office managers, school administrators, and owners of restaurants, retail shops and other small and mid-size businesses
Your opener
“Hi [Name], this is [Your Name] from OptiSigns. I know I'm calling out of the blue. We help businesses and schools put content on any screen and update it from one dashboard. Do you use screens for menus, announcements or promotions today?”
Problems you solve for them
- Printed signs are slow and costly to update
- Managing screens in many locations is hard without central control
- Old signage software is complicated and needs special hardware or tech skills
Discovery questions to ask
- Where do you use screens or printed signs today?
- Who updates the content, and how long does it take?
- Do you have screens in more than one location or room?
Objections they'll throw at you
“I'm busy right now.”
→ Got it, I'll be quick. I just want to see if updating your signs is a pain. Could I call you back at a better time later this week?
“We're not interested.”
→ No worries. Can I ask how you're handling announcements or promotions today, in case there's an easier way?
“We already use something for our signs.”
→ Good, so you already see the value of screens. How easy is it for your team to change content, and is the cost where you'd like it?
“Just send me an email.”
→ Sure. So I send the right info, are you looking at this for a business, school or office?
Competitors worth knowing
Yodeck, ScreenCloud, Rise Vision, Enplug
Interview tips for this company
- This is a high-volume, shorter sales cycle. Practice being quick, friendly and clear since buyers range from a cafe owner to a school IT admin.
- Try the product's free trial or demo content if you can find it, and mention what you saw in the interview. It shows initiative.
Written from public information about OptiSigns Inc. to help you practice. Ask an insider what their role play looked like; it's the best prep there is.