← Optimove
Optimove role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Optimove sells an AI marketing platform that helps brands plan and send personalized campaigns to customers without needing analysts.
Who you'd be calling
CMOs, VPs of Marketing, CRM and Lifecycle Marketing managers at larger consumer brands (retail, gaming, finance).
Your opener
“Hi [Name], this is [You] from Optimove. I know I'm calling out of the blue. Do you have 30 seconds to tell me if getting campaigns out without waiting on the data team is something your team deals with?”
Problems you solve for them
- Marketers wait on data or IT teams to build each campaign
- Customers get the same generic emails and offers
- Hard to know which message to send to which customer, and when
Discovery questions to ask
- How does your team build and launch a new campaign today, and who gets involved?
- How do you decide which customers get which message?
- What gets in the way when you want to run more personalized campaigns?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. Would it be okay if I ask one question and then you tell me if it's worth a longer chat later?
“We're not interested.”
→ No problem, I hear that a lot. Out of curiosity, is it because personalization is already handled, or just not a focus this year?
“We already use a marketing platform.”
→ That makes sense, most teams do. How much of your campaign work can marketers do on their own without asking data or IT for help?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the biggest thing you'd want to improve in your campaigns? Then I can tailor it.
Competitors worth knowing
Braze, Salesforce Marketing Cloud, Klaviyo
Interview tips for this company
- Learn the phrase 'Positionless Marketing' from their site and be ready to explain it in plain words.
- Know the basics of CRM and customer lifecycle marketing: acquisition, retention, win-back.
Written from public information about Optimove to help you practice. Ask an insider what their role play looked like; it's the best prep there is.