← Ooma
Ooma role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Internet-based business phone service and phones for small businesses.
Who you'd be calling
Owners and office managers at small businesses, such as clinics, shops and local service companies
Your opener
“Hi Chris, this is Alex from Ooma. We help small businesses get a simple, affordable business phone system, and I wanted to ask what you're using now. Do you have a quick minute?”
Problems you solve for them
- Traditional phone lines are expensive and rigid
- Small teams want a professional phone setup without an IT person
- Staff need to answer business calls on their cell phones while away
Discovery questions to ask
- What phone service do you use now, and what do you pay for it?
- Do you or your staff need to take business calls away from the office?
- How do you handle calls after hours or when the line is busy?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Could I call you back tomorrow morning for five minutes?
“Not interested.”
→ I hear you. Quick question though: are you happy with what your phone service costs you today?
“We already use something for this.”
→ Got it. What do you pay each month, and would you want to compare it to a simpler option?
“Just send me an email.”
→ Sure. Is price or ease of setup more important to you, so I can point the email at the right thing?
Competitors worth knowing
RingCentral, Nextiva, Vonage, 8x8
Interview tips for this company
- Ooma sells to small businesses, so keep your language simple and focus on saving money and time, not tech jargon.
- Learn the basics: VoIP means phone calls over the internet, and be ready to explain it in one sentence.
Written from public information about Ooma to help you practice. Ask an insider what their role play looked like; it's the best prep there is.