← Numa
Numa role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI agents that answer calls, voicemails and customer requests for car dealership service and sales departments.
Who you'd be calling
General managers, service directors, fixed operations directors and BDC managers at auto dealerships and dealer groups
Your opener
“Hi Taylor, this is Alex from Numa. I know I'm calling out of the blue. We help dealerships catch the calls and voicemails that go unanswered in the service department. Do you have a quick minute to tell me how your phones are handled today?”
Problems you solve for them
- Missed calls and voicemails mean lost service appointments and revenue
- Service advisors are overloaded handling routine customer questions
- Slow replies to customers hurt satisfaction and sales
- Staffing the phones and BDC is costly and turnover is high
Discovery questions to ask
- What happens to calls that come in when your service advisors are busy or the shop is closed?
- Roughly how many calls or voicemails go unanswered in a typical week?
- Have you tried any answering service or AI tool before? How did it go?
Objections they'll throw at you
“I'm busy right now.”
→ Totally understand, dealerships are hectic. I'll keep it short. Is there a better time, maybe early morning, for a 10-minute chat?
“We're not interested.”
→ No worries. Is that because your phones are well covered, or you've had a bad experience with AI tools?
“We already have a BDC / use another vendor.”
→ That's good to hear. Does your team still miss calls after hours or at peak times? I'd love to learn how it's going.
“Just send me an email.”
→ Happy to. So I send the right thing, is your main focus service appointments or sales leads? And can I follow up Thursday?
Interview tips for this company
- Learn dealership basics: service department (fixed ops), BDC (business development center), and why a missed service call equals lost revenue.
- Expect a skeptical buyer who has heard many vendor pitches. Stay humble, ask questions, and don't oversell the AI.
Written from public information about Numa to help you practice. Ask an insider what their role play looked like; it's the best prep there is.