← Northspyre
Northspyre role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps real estate developers track budgets, costs and schedules for their building projects.
Who you'd be calling
Development managers, project executives, CFOs and asset managers at real estate developers and owners.
Your opener
“Hi, is this Taylor? This is Alex from Northspyre. I know I'm interrupting your day. We help development teams see project costs in real time instead of in spreadsheets. Do you have a quick minute?”
Problems you solve for them
- Budgets live in messy spreadsheets and go out of date
- Cost overruns show up too late
- Hard to see the real status of every project at once
Discovery questions to ask
- How do you track budgets and costs on your projects today?
- How often do you find out about an overrun after it has already happened?
- How long does it take to put together a report for your investors or leadership?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it. Could we find 15 minutes next week, and which day is lighter for you?
“We're not interested.”
→ No worries. Just so I understand, are you tracking project budgets mostly in Excel today?
“We already use Excel or Procore.”
→ Plenty of teams do. We focus on the financial side of development. Would it be useful to see how it sits alongside what you have?
“Just send me an email.”
→ Of course. What's the biggest issue on your projects I should speak to in it, cost, schedule or reporting?
Competitors worth knowing
Procore, Oracle Primavera Unifier
Interview tips for this company
- Learn a few real estate development terms, like budget, draw and change order, so you sound comfortable.
- Prepare questions about spreadsheets. Most prospects' honest competitor is Excel.
Written from public information about Northspyre to help you practice. Ask an insider what their role play looked like; it's the best prep there is.