← Nivoda
Nivoda role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An online B2B marketplace where jewelry retailers buy diamonds and gemstones from suppliers around the world.
Who you'd be calling
Owners, buyers and procurement leads at independent and mid-size jewelry retailers and jewelry makers.
Your opener
“Hi [Name], this is [You] from Nivoda. We help jewelry retailers find and buy diamonds from suppliers around the world in one place. Do you have a quick minute to tell me how you source stones today?”
Problems you solve for them
- Finding good diamonds from many suppliers takes lots of phone calls and slow back-and-forth
- Hard to compare prices and quality across suppliers
- Buying stones means tying up cash, so retailers want good prices and reliable sourcing
Discovery questions to ask
- How do you find and buy your diamonds and gemstones right now?
- How many suppliers do you work with, and how long does it take to compare options?
- What's the hardest part of getting the right stone at the right price?
Objections they'll throw at you
“I'm busy with customers right now.”
→ No problem, I know retail gets hectic. Is there a quieter time this week when I could call back for 5 minutes?
“Not interested.”
→ Understood. Could I ask one quick thing: are you happy with how many stones you can see and compare when a customer wants something specific?
“We already have suppliers we trust.”
→ That trust matters, and we're not here to replace it. Would it help to have more options to offer when a customer wants a stone your usual suppliers don't have?
“Send me an email.”
→ Sure thing. What kind of stones do you buy most, so I can send something relevant? Then could we set a quick time to look at it together?
Competitors worth knowing
RapNet, IDEX
Interview tips for this company
- Learn the basics of diamonds (the 4Cs: cut, color, clarity, carat) so you sound credible with jewelers.
- Remember your buyers are often small business owners who are busy and loyal to suppliers. Practice a friendly, low-pressure tone.
Written from public information about Nivoda to help you practice. Ask an insider what their role play looked like; it's the best prep there is.