← NielsenIQ
NielsenIQ role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Consumer and retail measurement data and analytics that show what shoppers buy and why.
Who you'd be calling
Category managers, insights and shopper marketing leaders, and sales heads at CPG manufacturers and retailers.
Your opener
“Hi [Name], this is [Your Name] from NielsenIQ. I know you're busy, so quickly: we help consumer brands see what shoppers are really buying, and I was curious how your team tracks sales performance today?”
Problems you solve for them
- Not knowing what's really selling and where
- Slow or fragmented market and consumer data
- Hard to decide on pricing, promotions, and product launches
Discovery questions to ask
- What data do you use today to decide on pricing, promotions, or new products?
- Where do you feel you have blind spots, such as certain retailers or channels?
- How long does it take to get answers when leadership asks a sales question?
Objections they'll throw at you
“I'm busy.”
→ Of course, I'll be quick. Could we pick a time this week for 10 minutes?
“Not interested.”
→ Understood. Can I ask whether market data is already covered well, or are there gaps you'd like closed?
“We already use a data provider.”
→ That makes sense, many teams do. Where does your current data fall short or feel slow?
“Send me an email.”
→ Happy to. Which category or retailer matters most to you, so I send something relevant?
Competitors worth knowing
Circana, Numerator
Interview tips for this company
- Learn basic CPG words: category, SKU, shelf, share, and promotion.
- Expect a longer enterprise sale; show you understand your goal is to book a meeting, not close.
Written from public information about NielsenIQ to help you practice. Ask an insider what their role play looked like; it's the best prep there is.