← Nexxen
Nexxen role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Advertising technology that helps brands and agencies buy ads, and publishers sell ad space, using data and video.
Who you'd be calling
Media directors, programmatic and digital advertising leads at brands and agencies, plus ad ops leaders at publishers.
Your opener
“Hi Sam, this is Alex from Nexxen. I know I'm calling out of the blue. We help advertisers reach the right audience across video and connected TV and measure what actually works. How do you decide where your ad budget goes today?”
Problems you solve for them
- Ad budgets get wasted on the wrong audiences
- It's hard to prove ads drive real results
- Reaching people across devices, like connected TV and mobile, is fragmented
Discovery questions to ask
- Which channels do you spend on most today: connected TV, video, mobile or display?
- How do you measure whether your campaigns drive results?
- Do you buy programmatically on your own, or mostly through an agency?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be brief. I only have one question about how you measure ad results. Can I have 20 seconds, or call back at a better time?
“We're not interested.”
→ Fair enough. Is that because your campaigns are performing well already, or because you're happy with your current partners?
“We already use something for this.”
→ Many teams use several platforms. Where do you see gaps in reach or reporting, and would you be open to testing a small campaign alongside?
“Just send me an email.”
→ Happy to. So it's relevant, are you more focused on connected TV, video or measuring results?
Competitors worth knowing
The Trade Desk, Viant, Magnite
Interview tips for this company
- Learn the basics of programmatic: DSP (where advertisers buy), SSP (where publishers sell), CTV (connected TV) and CPM (cost per thousand views).
- Ad buyers get many cold calls, so practice a sharp opener and a specific reason you're calling.
Written from public information about Nexxen to help you practice. Ask an insider what their role play looked like; it's the best prep there is.