← NetX
NetX role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Digital asset management software that stores, organizes and shares images, videos and brand files in one secure place.
Who you'd be calling
Marketing, brand, creative operations and communications leaders at brands, universities, museums, nonprofits and larger companies.
Your opener
“Hi Sam, this is Alex from NetX. I know I'm calling out of the blue. We help teams keep all their images, videos and brand files in one easy place. How does your team find and share those files today?”
Problems you solve for them
- Teams waste time hunting for the right image or logo
- Files are scattered across drives, email and chat
- Hard to keep brand files secure and up to date
Discovery questions to ask
- Where do your marketing and brand files live right now?
- How long does it take to find or share the latest version of a file?
- Who needs access, like staff, agencies or partners, and how do you control it?
Objections they'll throw at you
“I'm busy.”
→ No problem, I'll be brief. I just want to see if file chaos is a pain for your team. Can we do 15 minutes next week?
“We're not interested.”
→ Fair enough. Is that because files are well organized already, or because it's not a priority?
“We already use Google Drive or something similar.”
→ A lot of teams start there. How well does it handle searching, permissions and sharing with outside partners?
“Send me an email.”
→ Happy to. What's the biggest file problem for your team, so I keep it relevant? Can I check in next week?
Competitors worth knowing
Bynder, Canto, Brandfolder, Widen
Interview tips for this company
- Learn what DAM means and give one simple example, like finding the approved logo in seconds.
- The buyer mix is wide, from museums to brands, so show you can adjust your tone for each.
- Look at NetX's customer types on its site and pick one to use as your example in the role play.
Written from public information about NetX to help you practice. Ask an insider what their role play looked like; it's the best prep there is.